About Us

Connecting Journeys, Destinations & Demand

Great Scenic Journeys was set up to help transform, promote and accredit, the collection of scenic transport routes and the amazing attractions, local business and hidden gems along their paths.

Overview

Great Scenic Journeys is a powerful and unique fusion of journey, destination, tourism and technology coming together to boost patronage and visitor numbers. We are passionate about helping organisations across the transport, tourism, leisure and hospitality sectors, raising the quality of their customer service.

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more leisure passengers per month

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new 5* reviews following customer experience improvements

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better performance compared to previous paid advertising spend

Our Purpose

Great Scenic Journeys Business brings together journey promotion, destination marketing and customer insight in one connected platform.

Across the UK, transport services play a vital role in connecting people to places, but many routes remain under-utilised for leisure travel. At the same time, attractions and local venues often struggle to reach visitors without relying on expensive or short-term advertising.

Great Scenic Journeys Network exists to bridge that gap.

By connecting routes with destinations and presenting them to audiences already planning where to go, we help partners unlock new demand, increase footfall and demonstrate clear value.

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Helping Your Bussines Grow

Our proven method is driving real footfall across the transport, tourism, leisure and hospitality sectors

Supporting leisure travel growth

Creating inspiration to travel through identifying great places to visit, things to see and do - often hidden gems, is at the heart of what we do, so too showcasing those transport routes and experiences that create a reason to make a trip out!

Improving visibility & discoverability

With over 700k social media followers across various accounts and a website that is the 'one stop shop' for experience and leisure travel across the UK & Eire, we ensure that your business enjoys high profile exposure.

Delivering measurable outcomes

We will provide you with a dashboard illustrating what we have done for you, so you can measure the 'Return on Investment'.

Strengthening local partnerships

We will help you benefit from our extensive local and national networks, forging partnerships that drive exposure of your business and also add-value to your customers.

What we do

Visibility backed by insight

Partners are featured across Great Scenic Journeys pages, destination content, itineraries and social channels, placing them in front of people actively planning trips and days out.

Alongside promotion, Great Scenic Journeys Network provides tools and insight that help partners understand how people discover and interact with their routes or venues. This allows decisions to be guided by real behaviour and feedback, not assumptions.

A joined-up approach to growth

Great Scenic Journeys Network brings together journey promotion, destination marketing and customer insight in one connected platform.

For transport operators and authorities, we help increase leisure ridership, improve route perception and support wider objectives around customer experience and sustainable travel.

For attractions, cafés, venues and local businesses, we provide affordable, ongoing visibility to new audiences — driving discovery, visits and engagement without the need for large advertising budgets.

Everything we do is designed to be practical, measurable and focused on outcomes.

A trusted platform for discovery

Great Scenic Journeys has built a national audience of travellers seeking memorable journeys and great places to visit. We have an established social media following across our accounts of 300k and plans are in place to scale this to over 1 million. We showcase over 350 routes and 1,500 attractions on our website, which is fast becoming the deﬁnitive ‘one stop shop’ to promote leisure journeys. Great Scenic Journeys Network extends that reach, offering partners a structured, professional way to engage with that audience and demonstrate real value.